![]() ![]() Add this to the fact that the economy is bad right now and imagine how many photographers are out there looking for a rep.ĪPE: So, do you think a lot of the volume is coming from the simple fact that there are a lot of people who can take good pictures, put together a website and then just start emailing agents? Now, it seems that people put a portfolio together, put together a promo and then start looking for a rep as if that is the next step in the process. Not to long ago, I think that photographers began to look for a rep once they were too busy to handle all of the work that they had coming in. I think that in the same way that a photographer needs to put together an amazing promo piece to sell themselves to an art director, they’re going to have to do the same thing for reps too. ![]() I’m sure that it was difficult for reps to keep up even then, but now there are just too many photographers trying to get the attention of reps. The two things that have made life more difficult is that everything has gone digital, which means more work to go through and edit for my photographers and tons more email coming in from all directions.ĪPE: It wasn’t always this way right? Before the web blew up people had to write you a letter, send you a book or come see you right? It’s not intentional but I’ve gotten to the point where I need to prioritize my work, and I don’t have time to get everything done that I have to get done. No matter what, I basically feel like I have to be rude at some point along the way. Sometimes the response is angry, but most of the time they write back with more questions and eventually I have to be rude and not write back because I just don’t have time. I get them all the time, but I just don’t have the time to respond, even when I find the work interesting.ĪPE: When you brush someone off because you can’t take anyone on at the moment but tell them the work is great do they email you back angry, because you think their work is good but you won’t represent them anyway? ![]() Recently a photographer in LA with some nice work emailed me after getting zero response from the agents he’d been contacting and I started to wonder what it takes, if you’ve got good work, to land an agent, so I called up Deborah Schwartz ( ), an LA agent I used to work with and asked her a few questions.ĪPE: Do you get inquiries from photographers looking for a rep? One of the top questions photographers ask me is “how do I get an agent” but since I’ve never been a photographer I really have no clue how you get an agent. ![]()
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